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Incident Report: JustJuice

Just Juice is a New Zealand company, selling their wares throughout at least New Zealand and Australia. The product of interest here is the single-serving cardboard juice box, very much like those produced by Minute Maid and other U.S. brands.

YOU KNOW  YOU CAN  TRUST  JUST
JUICE BECAUSE THE NAME SAYS IT
ALL.   JUST  JUICE  IS  JUST  THAT-
ONLY   100%   FRUIT   JUICE   WITH
NO PRESERVATIVES OR ADDITIVES.

Give somebody a paintbrush and--voila!--he/she becomes a painter. If you believe that please visit my other site buy-this-bridge-for-a-song.com. Similarly, give someone a page layout program and he/she does not become a graphic designer. Consider the well-known Aussie/Kiwi juice product Just Juice. On the left you'll see a thumbnail of the paper carton, which comes in 300ml and 1 liter sizes. If you rotate that carton 90 degrees around the Z-axis, the side panel contains the brief marketing blurb shown on the right. The text is fine, but the layout is questionable.

• The major design violation is that the product name Just Juice is split across two lines. Even if the (supposed) graphic designer did that, how could that layout be approved!!?!
• The product name is not differentiated from any other words in the text. At the very least quotation marks would help if not bold or italics.
• A more debatable issue is the use of all capital letters, making the paragraph more difficult to read. This technically poor design choice must be weighed, however, against the potential printing problems of small white characters on a dark field; lower-case characters would accentuate the problem. So forget I mentioned this one.

Always 100% juice, none of this "10% juice content" nonsense.

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